Gender-wise absorbent briefs differ in more ways than 1

If your loved one with dementia is incontinent, you may be interested in this
Kimberly-Clark to introduce new product for $1.2 billion market
By Bill Glauber of the Journal Sentinel

Neenah - On a conference room table inside the sprawling campus of Kimberly-Clark Corp., Greg Fries lays out the past, present and future of adult absorbent underwear.

There's a 1980s version of the Depend brand of incontinence products, an all-white, padded item that looks to the untrained eye like a giant diaper. There's a 1990s version, what amounts to unisex underwear, no-nonsense and no-frills.

And, coming to store shelves by early spring, there is what the company calls "its first line of gender-specific adult absorbent underwear."

That would be Depend protective underwear for men and women. There's a pink waistband for women and a blue one for men. Moreover, the leg opening for men is narrower than it is for women.

"One of the key insights we got was.......read the whole story

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New Product for Those with Dementia

A new product for those with Alzheimer's disease, related dementias, and others will be coming out in March. This product will be most helpful to their caregivers as well
Reuters
Kimberly-Clark revamps Depend line for men, women
By Jessica Wohl

CHICAGO, (Reuters) - Kimberly-Clark Corp (KMB.N) is overhauling its Depend line to offer disposable underwear tailored to men and women as it prepares for an influx of aging Americans who need incontinence products.

Depend has been around for nearly 25 years, but this is the first time it is offering separate versions of absorbent underwear for men and women.

The products, which look more like traditional cotton underwear than an adult diaper, will be available in North American stores in March and appear in Europe later in 2009.

While Depend is a smaller business than other Kimberly-Clark products such as Huggies diapers or Kleenex tissues, it expects an aging population will help boost sales.

Baby Boomers, the generation of Americans born between 1946 and 1964, are heading toward retirement with the oldest set to turn 65 in 2011. Many of them are already caring for parents who may use incontinence products.

Underwear currently accounts for about 75 percent of Depend brand sales.

Six unisex versions of Depend underwear will be replaced by six versions for women and two versions for men. The new products have different leg openings and other changes to fit men's and women's bodies. They offer 28 percent better leakage protection.......read the rest of the article

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