The Alzheimer's Association is launching "Know the 10 Signs: Early Detection Matters," an unprecedented campaign designed to heighten awareness of the warning signs of Alzheimer's disease and explain the benefits of early detection and diagnosis.
"Know the 10 Signs" encourages Americans to seek a diagnosis from a doctor if they exhibit any of the warning signs. Early diagnosis of Alzheimer's disease allows individuals to consider treatment, plan for the future and enroll in clinical studies.
Funded in part by proceeds from the 2008 American Express Members Project, the "Know the 10 Signs" campaign launched on CBS stations Sunday, May 17. This morning on "The Early Show" on CBS Dr. Jennifer Ashton introduced the 10 Signs. Tune into "The Early Show" on Wednesday May, 20 and Friday, May 22 to see Dr. Ashton present additional segments and learn more about early detection. Video interviews with Alzheimer's Association Early Stage Advisors and caregivers will illustrate the signs through real-life experiences.
Educational materials related to the campaign are now available on www.alz.org/10signs. In the upcoming months, workshops will be held in communities across the country in order to reach a wider audience. Corporations are joining the effort by enrolling in the Alzheimer's Early Detection Alliance (AEDA) as an way to educate their employees and customers. Our hope is that through these actions, we will empower individuals to make important choices about their own health and future.
For more information about the benefits of early detection and the warning signs of Alzheimer's disease, visit www.alz.org/10signs or call our toll-free line at 877-IS IT ALZ (877.474.8259). Spread the word to your friends and family
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