Gender-wise absorbent briefs differ in more ways than 1

If your loved one with dementia is incontinent, you may be interested in this
Kimberly-Clark to introduce new product for $1.2 billion market
By Bill Glauber of the Journal Sentinel

Neenah - On a conference room table inside the sprawling campus of Kimberly-Clark Corp., Greg Fries lays out the past, present and future of adult absorbent underwear.

There's a 1980s version of the Depend brand of incontinence products, an all-white, padded item that looks to the untrained eye like a giant diaper. There's a 1990s version, what amounts to unisex underwear, no-nonsense and no-frills.

And, coming to store shelves by early spring, there is what the company calls "its first line of gender-specific adult absorbent underwear."

That would be Depend protective underwear for men and women. There's a pink waistband for women and a blue one for men. Moreover, the leg opening for men is narrower than it is for women.

"One of the key insights we got was.......read the whole story

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